We design the dress of your dreams
Sarah has always had a love for Haute Couture engrained in her DNA; from a young age, she made garments for family, friends and herself for fun while learning the couture techniques from her mother. Her imagination would run wild when she looked to the industry’s greats while dreaming of one day opening her own Haute Couture House. The skills she learnt from her mother over the years, coupled with obtaining degrees in Fashion, Business and Marketing, would equip Sarah with the knowledge to start a flourishing Haute Couture business. In 2010 that dream became a reality when she established Sarah Assaf Couture.